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Source: SUN Sports & Entertainment Inc.

SUN Announces National TV Syndication for Art of War Library Monday June 16, 9:00 am ET

DALLAS, TX--(MARKET WIRE)--Jun 16, 2008 -- SUN Sports & Entertainment Inc. (Other OTC:SUNR.PK - News) announced today an agreement with American Television Distribution (www.americantvd.com) to license a four show series of "ART OF WAR" Events (2-hour specials) into 40 of the top syndicated TV markets.

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American Television Distribution, which currently licenses CHEATERS UNCENSORED, STAG and BILLIONAIRES CAR CLUB worldwide, will license the ART OF WAR name brand to local affiliates of FOX, ABC, NBC, CBS, MY TV,The CW, etc. across the United States scheduled for September 2008.

"ART OF WAR" is SUN Sports & Entertainment's flagship Mixed Martial Arts (MMA) brand and features many popular MMA stars including: Pedro Rizzo, Jeff Monson, David Loiseau, Justin Eilers, Jeremy Horn and Alex Andrade. All ART OF WAR events were filmed in high definition and have been edited down to pack the most punch into 2 full hours of high-octane MMA action. "Syndication will introduce the ART OF WAR brand to a broad audience across the country," said Clyde Gentry III, Chief Operating Officer of SUN. "With the MMA space continuing to grow, it will give us an opportunity to increase our fan base."

SUN Sports & Entertainment has launched a sponsorship campaign for nationwide advertisers to take advantage of this unique program. "With over 14 minutes of ad space to sell for each 2-hour show, coupled with the interest we've received from the syndication market, this will be a great way for advertisers to hit a broad base of homes," said Tommy Habeeb, President of American Television Distribution. "The high-level of production for these events will have a great showcase, giving us substantial reach of an ever-growing market."

ABOUT SUN:

SUN is a Professional Mixed Martial Arts Promotional Company specializing in concept-driven MMA events. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class MMA Events. The properties of SUN (www.SUNorganization.com), Art of War (www.artofwarLIVE.com), USA Men's MMA National Team (www.teamUSAmma.com), UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), Steele Cage Promotions (www.steelecage.com) and International Fighting Organization (IFO) are wholly-owned subsidiaries.

About American Television Distribution:

American Television Distribution licenses television series for syndication in domestic and international outlets. Further information about the company can be found at www.AmericanTVD.com.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

 

Contact:

Contact Info:   Bill Coe Executive Vice President of Sponsorships SUN Sports & Entertainment Inc. bcoe@sunorganization.com   Clyde Gentry III Chief Operating Officer SUN Sports & Entertainment Inc. cgentry@sunorganization.com   Tommy Habeeb CEO American Television Distribution press@AmericanTVD.com  

Source: SUN Sports & Entertainment Inc.

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