SCSCOTTSDALE, Ariz., May 01, 2019 (GLOBE NEWSWIRE) — The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER), a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®, today announced that its President and CEO, Richard A. Wright, has been invited to present at the 2019 Beverage Forum on May 1, 2019. The 2019 Beverage Forum is scheduled from April 30, 2019, to May, 1, 2019, at the Swissotel Chicago in Chicago, Illinois. Mr. Wright will participate in the Cannabis Panel, which is titled Unearthing the Future of Cannabis in Beverages.

In late 2018, The Alkaline Water Company (“Company”) announced its intention to utilize its already established nationwide retail footprint to launch A88 Infused Beverage Division Inc., to introduce flavored Alkaline88® water and flavored hemp-extract infused Alkaline88®water under the brand name Soothe. Together with the help of Brian Sudano, an Alkaline88®director and the moderator of the Cannabis Panel, the Company partnered with industry leaders to create great tasting first-to-market, flavored and hemp-extract infused beverages. Coincidentally, some of these partners are also attending and speaking at the 2019 Beverage Panel. The Company has begun to strategically map out the first states for its Soothe brand to be initially available for purchase.

“I am thrilled to have been asked to participate in this important panel at one of the most high-profile conventions for our industry. The U.S. cannabis infused beverage market is projected to grow to $1.4 billion by 2024, reflecting the true opportunity presented to our Soothe brand. We will explore how we can unite cannabis and hemp-infused beverages to meet the overwhelming consumer demand of this emerging beverage market,” said Richard A. Wright, President and CEO of The Alkaline Water Company Inc. “Alongside many other corporate beverage leaders as the emerging hemp-infused sector begins to come together, we will discuss many of the upcoming opportunities and challenges as we begin to launch new products as pioneers of a new niche within our space,” concluded Mr. Wright.

Event: 2019 Beverage Forum
Panel: Unearthing the Future of Cannabis in Beverages
Date: May 1, 2019
Time: 11:00am – 12:00pm EST


The panel is set to discuss the outlook for hemp-infused products within the beverage industry. Beverage industry leaders are watching closely as U.S. states investigate the benefits and challenges of expanding medical or even recreational marijuana within their jurisdictions. The Company believes that beverages could serve as a delivery format to this exciting emerging market. The Company is closely watching and responding to all regulatory developments within the FDA and in each individual U.S. state and plans to launch our Soothe brand accordingly. Upon inception, the goal of Alkaline88® was to capture a large market share of the bottled alkaline water market, which we have since accomplished. The same goal remains for our Soothe brand in the emerging hemp beverage market.

The Company intends to comply in full with all federal, state, and local laws, rules and regulations as the Company develops its hemp extract alkaline water and other product lines. The Company will not pursue the production or sale of hemp extract-infused products until legally permitted.

PANEL ATTENDEES:

Richard A. Wright, President & CEO, The Alkaline Water Company
Keith Villa, Co-Founder and Brewmaster, CERIA
Kenneth G. Voorhees III, Principal, Ungerer & Company 
Moderator: Brian Sudano, Managing Partner, Beverage Marketing Corporation

About The Beverage Forum 

For the past 26 years, The Beverage Forum has brought together beverage executives, distributors, marketing and brand teams, and innovative suppliers for two days of insightful learning and networking with some of the most progressive leaders in the industry. To learn more about the Beverage Forum, please click here: https://www.bevindustry.com/beverage-forum.

About The Alkaline Water Company Inc. 

The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®. With its innovative, state-of-the-art, proprietary electrolysis process, the Company produces healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the Company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88®, one of the fastest growing premium bottled water brands on the market. To learn more about The Alkaline Water Company, please visit: www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.

About Alkaline Water Products

Alkaline88® is a premier 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-milliliter, 700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the U.S. cannabis infused beverage market is projected to grow to $1.4 billion by 2024, reflecting the true opportunity presented to the Company’s Soothe brand; that the Company will explore how it can unite cannabis and hemp-infused beverages to meet the overwhelming consumer demand of this emerging beverage market; the statement relating to the launch of new products as pioneers of a new niche within the Company’s space; the Company’s belief that beverages could serve as a delivery format to the exciting emerging market; and the Company’s goal for its Soothe brand in the merging hemp beverage market.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that the Company will receive all necessary regulatory approvals for the production and sale of hemp-infused water; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing hemp; the fact that consumers may not embrace and purchase any of the Company’s infused water products; the fact that the Company may not be permitted by the FDA or other regulatory authority to market or sell any of its hemp-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

James Gilmore
Investor Relations
480-656-2423
james@alkaline88.com

Richard A. Wright
President and CEO
480-656-2423
investors@thealkalinewaterco.com

Media

Jessica Starman
888-461-2233
jessica@elev8newmedia.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: The Alkaline Water Company Inc.

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