Peekaboo Beans Inc. (“Peekaboo Beans” or the “Company”) (TSXV: BEAN, OTC PINK: PBBSF), a direct-sales retailer of children’s apparel, is pleased to announce it has appointed Ms. Cindy Tokoly, as Director of Sales and Field Development and will be responsible for growing the US and Canadian Stylists network.

Ms. Tokoly was previously Director of Sales and Field Development for Matilda Jane Clothing, a US children direct sales company and helped build the company from inception in 2002 to a multi-million dollar company. Matilda Jane was recently sold to Massachusetts based private equity firm Webster Capital with financing provided by Morgan Stanley Alternative Investment Partners and Gates Capital Partners. Prior to Matilda Jane, Ms. Tokoly was as District Manager for Victoria Secret (the Limited Corporation) for the mid-western US.

Ms. Traci Costa, CEO of Peekaboo Beans stated, “We are extremely fortunate to have Cindy join the Peekaboo Beans team at the launch of our United States expansion. She has first-hand experience in growing a children’s direct sales apparel business and her knowledge and expertise will help propel the Peekaboo Beans business as we continue to drive business in the United States. Cindy is a key addition to our management team and we couldn’t be more excited to work with her.”

Ms. Tokoly, states, “I started as an independent sales representative with Matilda Jane over 10-years ago and advanced to become a senior corporate executive with Matilda Jane and working with its founders, was responsible for building the company from 17 independent sales consultants to over 1,800 during my tenure. I recognized that the opportunity to join Peekaboo Beans would allow me to once again, help build a world-class direct sales company. We have only just begun to see the success of Peekaboo Beans. I am thrilled to be part of this amazing company.”

The Company will advance its US recruiting in the first quarter of 2018 beginning in the US mid-eastern states. The Company launched its digital marketing campaign directed at specific US markets and regions and is attending direct sales trade shows to begin recruitment and expose the Peekaboo Beans brand into the US. A new compensation plan specifically for US Stylists has been developed and the Company has installed and is testing a new software system that is scalable to accommodate the increase in Stylist growth and enable the Company to better meet the needs of its US Stylists. The Company has incorporated a US subsidiary in the state of Delaware and filed the necessary US state applications to operate as direct sales company

About Peekaboo Beans

Peekaboo Beans Inc. is a high-quality, ethically manufactured children’s apparel brand sold exclusively through its direct-sales network of Stylists or independent sales representatives. In line with its mission, Peekaboo Beans develops custom fabrics and designs its apparel to promote play in children’s lives. Through the direct-sales model, Peekaboo Beans trains women to be entrepreneurs, build a business and generate income on their own terms.

Peekaboo Beans has 11,894,535 Common Shares and 5,256,243 warrants outstanding.

Forward-Looking Information

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may include forward-looking information that is subject to risks and uncertainties. All statements within, other than statements of historical fact, are to be considered forward-looking. Although the Company believes the expectations expressed in such forward-looking information are based on reasonable assumptions, such information is not a guarantee of future performance and actual results or developments may differ materially from those contained in forward-looking information. Factors that could cause actual results to differ materially from those in forward-looking information include, but are not limited to, fluctuations in market prices, successes of the operations of the Company, continued availability of capital and financing and general economic, market or business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking information except as required under the applicable securities laws.

For further information, please contact:

Peekaboo Beans Inc.
Ms. Traci Costa
CEO and President

+(604) 279-2326

Investor Relations:

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SOURCE: Peekaboo Beans Inc.

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